Drunk Karaoke, Killer Bunnies & Internet Marketing
March 11, 2009
Take-Aways From The Underground:
Two weeks ago I joined the Best-of-the-Best at Yanik Silver’s incredible event The Underground Online Seminar 5. It was a four day extravaganza that attracted all the heavy-hitters under one roof to share what’s working and what’s not! And of course, it wouldn’t have been a Yanik event with out a Casino Night, a Live 80’s band and gorgeous bond Girls flirting with the guests.
I could lie to you right now and say that I spent those four days in my chair taking pages and pages of notes and I am here to pass them on to you, but I won’t. I spent the majority of the conference outside in the halls meeting and building relationships with incredible individuals. (I felt like I was back in High School ditching class again!) I have three incredible Take-Aways that have brought me that much closer to The Internet Lifestyle, and I would be doing you a disservice if I did not share. So here we go…
From Left to Right: @MelCoach, @RyanAngelo, @UnMarketing, @James Wedmore
TAKE-AWAY # 1: Relationships First. When I first made the decision to “go online,” I tried to do it all by myself. I wore every hat from copywriting to programming, and I never bothered asking anyone else for help. I didn’t know anyone else in this “Internet Marketing World” and I quickly became frustrated. It wasn’t until I began attending more conferences and expanding my networking circles that I realized I was creating incredible relationships with people who were more than willing to share their advice and input.
This is the reason I spend my seminar-time in the hallways. I am getting to know fantastic people who I can help in some way. At the very worst,I can introduce them to someone who can help them. In just a short time, I have obtained a core group of individuals that I know will help me out when I am in need. This is no revolutionary topic, but it was an epiphany for me. I learned all of this from Carrie Wilkerson (@Barefoot_Exec) who masterfully knows how to work any room and connect everyone in some way. If you attend any Seminar, you will see just how many people’s lives she has already affected.
So, Take-Away #1 is build relationships first! Get out there and go to conferences, local Meet-Ups, and anything else where you can meet like-minded people. Be willing to give selflessly and watch as your investments return tenfold!
And when you can’t connect at seminars & conferences? Use Social Media! That’s what it’s there for! Get on Twitter and Facebook and work the room like you would a cocktail party!
TAKE-AWAY # 2: Be Creative in your Marketing. You’ve heard the old Marketing Sin: “Don’t Be Boring!” But it could never be more true! With the power of Social Media and Web 2.0, it seems like everyone is an expert! Today, it is very difficult to get your message out to the masses because there are simply so many other messages (many are just like yours!). Your solution: Get Creative!
Dean Hunt (The man behind The Killer Bunnies!) of Buzz Marketing (www.DeanHunt.com) is a Creative Genius, and he shared with Yanik’s guests a great tactic for finding the creative edge in your marketing. Start by taking all of the assumptions in your industry (ex: restaurants industry uses menus, cooks your food, and serves it to you with a wait staff). Why not flip those assumptions upside down (solution: a restaurant where you bring the food yourself and prepare, cook and eat it yourself).
Another legend in creative UN-marketing is Scott Stratton of www.Un-Marketing.com. His tactic is simple. Use video in unique and different ways and allow your viewers to do the leg work and promote your content for you (viral, baby!)
In other words, to be creative you must do the complete opposite of what everyone else in your market is doing! Your actions should all be news-worthy (Hey! Free Advertising!). I mean look what I am doing: I am a Newbie Internet Marketing teaching Internet Marketing through the power of video, humor & storytelling.
Final Thought: Don’t settle for Boring, because your prospects definitely won’t!
TAKE-AWAY # 3: Dream Bigger: I really resonate with this next take-away and want to pass it on to as many entrepreneurs as possible. It is the concept of having a Passion and a Vision that is Bigger than YOU! It’s quite simple really. If you have a reason for doing business that encompasses more than just “to make money” or “to be really rich,” than not only will you have an incredible feeling of fulfillment after each and every accomplishment, but you will notice that no obstacle will ever stand in your way. When you are determined to make something a reality, “impossible” does not exist.
The most successful speakers at Yanik’s event all seemed to incorporate this concept into their presentation one way or another, and it really became the unifying theme of the weekend.
I have seen many people pose the question differently: “What is your Passion?” “What is your WHY?” etc, but the QUESTION that really hit home for me came from Tony Robbins himself. At a recent event of his I attended, he asked everyone in the audience the question: “What were you made for?”
Bam! That hit me like a ton of bricks.
I ask everyone who is reading this to take a second and answer that question for yourself. “What were YOU made for?” For me it was extremely difficult to answer, but I believe that once you have the answer to that question, nothing can stop you!
In conclusion, I learned a lot more than I listed above, but those were these three biggies that will help anyone build a solid foundation in their business so they too can be successful online!! I also learned plenty of steathy-ninja tactics that I will be sharing over the next few weeks! So don’t worry & stay tuned!
P.S. I have two quick videos from Yanik’s Underground that I would love to share with you. The first one, I asked everyone I could for their Definition of “The Internet Lifestyle.” And the second, well, I was caught on tape singing..don’t ask!
 |
 |
| The Internet Lifestyle | James Wedmore Sings |
![[Post to Twitter]](http://www.realitymastermind.com/wp-content/plugins/tweet-this/tweet-this-small.png)
Tweet ThisWelcome back! You have totally good Blog-Karma!
What’s YOUR Definition of The INTERNET LIFESTYLE?
March 2, 2009
Straight from the Underground! Yanik Silver put together another AMAZING event at his Underground Online Seminar #5! I was overwhelmed and impressed by the high-caliber of individuals that Yanik attracted during this weekend.
The Big Question:
So the Big Question is: Does The Internet Lifestyle Exist, or are we just chasing the elusive Pot of Gold at the end of the Rainbow?
Is it all about sleeping in until noon and working three hours a day in your pajamas? Well…maybe, but to find out for sure, we asked some of the biggest Internet Marketing today one question:
Recent Comments