P.S. If you are Left-Handed and a feel offended that perhaps no one takes you seriously, don’t worry, I am HALF Lefty (right-handed, left-footed) and I know EXACTLY how you feel!

Marketing Lessons From a Lefty:

What Can You Learn from Lefty’s of San Francicsco:

• Dominate a Niche and go DEEP!
• Use Celebrity Endorsements (like Ned Flanders of The Simpsons!)
• Use HUMOR in your marketing! Have fun and make people laugh!
• It’s the Little Things That People LOVE! Even the employees are left-handed!
• Consider ALL Target Audiences! (Everyone knows a Lefty! Great for “gift-giving!”)

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Live TV : Ustream

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Confessions of a Flip Cam Fanatic, Part I

9 Reasons Why You Need to Get Your Hands on a FLIP CAM-TODAY:

1. Some of your best ideas happen when you least expect it-you can take this thing everywhere
2. It’s never been easier to film yourself talking while driving your car-and if you get in an accident, the footage is great exonerating evidence
3. There is no better way to solicit testimonials from people you just met five minutes ago
4. You can easily sneak the camera into Super Markets, Hardware Stores or even Wal-Mart so you can film product reviews and do fun experiments (watch Jackass: The Movie)
5. There is NO other Camera out there on the market (ok, the Sony Webbie, but it like just came out yesterday) that produces that high quality of video for this low of a price
6. It features a Kung-Fu Grip, Action-Sliding USB Arm that swings open at the press of a button (which, frankly, NEVER gets old! I think I already wore mine out)
7. DV Tapes are a thing of the past…like your old 45′s (had to ask my Dad what those were) and Atari. The Flip Cam records a digital mp4 file that instantly loads to your computer.
8. Now it’s never been easier (and cheapier) to become a YOUTUBE STAR-which is good because none of those kids make any money.
9. Most importantly, the Flip Cam creates VIDEO! Video is the most powerful MEDIUM for getting your message across to your prospects. If you are not creating Video in your marketing, you are still stuck in 1999…and back then I was still slingin’ my parents’ antiques on eBay just so I could pay for a new car stereo to impress this girl I liked back in High School.

WARNING: Chip on Shoulder-RANT: I still believe the majority of Marketers are NOT using video correctly online (heck! I’m not…yet!) Get outside the Box and stop mimicking what everyone else out there is doing, cuz it’s BORING, and we are all tired of it! Think Creative, Creative, Creative! Use Emotion! Make people laugh, make ‘em cry!

Just put yourself out there, be genuine (and original) and prepare to kick some butt!

MY next post might just have to be the first draft of the Official Video Commandments. 1st Commandment: Thou Shalt Not Create Crappy CONTENT! <—But now is not the time nor the place.

If you have made it this far, I would like to thank you. Much love!

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