How to WIN a FREE Car: Ford Fiesta Movement

If You’re Gonna do video…do it right!

Ford had the BRILLIANT idea of having a YOUTube Contest where they hand 100 lucky winners the keys to a brand-spanking NEW 2011 Ford Fiesta just for creating a quick “application video” and submitting it on YOUTube. So..here’s our submission:

What’s The Lesson Here:

I really have to congratulate Fiesta’s Marketing Department for this concept. They are using Social Media AND a Contest to create Raving FANS for their new car…AND even more powerful: they are leveraging the influence of Youtube Celebrities and others with a Strong Web Presence to push and promote the Fiesta. The conversation in Ford must have gone something like this:

“Why do we need to spend money on expensive car commercials? Let’s just let hundreds of influential YouTubers and Bloggers promote our car for 6 months and we won’t pay them a dime!”

(genius)

Tweet This

Welcome back! You have totally good Blog-Karma!

Technorati Tags: ford fiesta, realitymastermind